
Our story
In 1991, a husband and wife shared a deep love for animals, and together, they followed their passion to open a pet shop in their home country. What started as a small venture quickly grew into a beloved space for pet owners, where high-quality products and genuine care were always at the heart of everything they did.
As the years passed, their commitment to pets’ well-being grew stronger, and they began to realize the vital role nutrition plays in a pet’s health. This inspired them to take their mission a step further. In 2014, they expanded their dream and launched their own line of dry dog food, focused on crafting the highest-quality, nutritious meals for dogs.
Over the past decade, their dedication to providing balanced, healthy food for pets has transformed lives. Through years of research and collaboration with veterinarians and nutritionists, they perfected their recipes, ensuring that every product meets the highest standards of quality and nutrition.
From a humble pet shop in 1991 to becoming an internationally recognized brand, their journey has always been guided by love—for animals and the people who care for them. With a simple yet powerful philosophy, "A Brand That Serves from the Heart," they continue to provide pets with the best, because every animal deserves a healthy, happy life.